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PPL Eater (Purple)

A classically gorgeous purple with just enough bite to turn heads.

$13.50 or $11.48 / month

Current Selection: PPL Eater (Purple)

In stock

Subscribe & save 15%
Basic info

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 15-24+ washes. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

The Good Stuff
Cruelty Free

Cruelty-free

Vegan

Vegan

Free of Ammonia, Formaldehyde, Peroxide, & PPD

Free of ammonia, 
Formaldehyde,
 Peroxide, & PPD

Natural Sunflower Extract

Natural
 Sunflower 
Extract

Made with love in the USA

Made with love in the USA

Staying Power

When applied to Platinum Blonde hair. Results may vary.

1 wash2-6 washes7-24+ washes
YESYESYES

Healthy hair focused.

Ultra creamy formula that deeply conditions while depositing color.

Fragranced with essential oil Bergamot, known for its mood-lifting properties.

Sunflower Extract adds UV protection to shield hair from the sun and hot tools that cause color fading.

Vegan and cruelty free.

H*CK NO

4-ABP

Ammonia

Peroxide

Formaldehyde

PPD’s

Persulfates

Paraben

Resorcinol

MEA

Nickel

Bleach

Phthalates

How To

Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. Semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying the color all over to ensure you love the look!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated!

Step 5: Let the color sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

Allow at least 24 hours before your first shampoo.

Rinse hair with cool water each time you wash to minimize fading process.

Reduce hair washing days to extend color

PPL Eater will add a tint to darker hair and show up vividly on level 7+ hair

Want more tips? Email [email protected] to ask our expert!

INGREDIENTS

Water, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Peg 40 Castor Oil, Sodium Cetearyl Sulfate, Octyldodecanol, Proplyene Glycol, Glycerin, Laureth 4, Laureth 23, Polyquaternium 6, Citris Bergamina (Bergamot Oil), Methlchlorisothiazolinone, Methylisothiazolinone, Helianthus Annuus (Sunflower) Extract, Extrait D’heliantus Annuus (Tournesol) May Also Contain: Basic Yellow 40, H C Blue 15, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Violet 16, Basic Violet 2, Basic Yellow 87, H C Blue 2, H C Red 1, H C Yellow 4.

Reviews

PPL Eater (Purple)

A classically gorgeous purple with just enough bite to turn heads.

$13.50 or $11.48 / month

Current Selection: PPL Eater (Purple)

In stock

Subscribe & save 15%